My task involved creating a design that would resonate with an audience primarily composed of women, who often associate investing with negative emotions such as fear or shame. To overcome these adverse perceptions, I opted to mitigate the fear by providing educational content on low-risk investment strategies. This involved explaining distinctions between various financial instruments, such as stocks, bonds, and ETFs. Furthermore, I aimed to alleviate any sense of shame by underscoring the sustainability of our affiliated companies, reinforcing the positive impact users could have on reducing their carbon footprint.