Viddyoze
Client
Viddyoze
Services
Competitive Analysis UX/UI Research Wireframing UX/UI Design Social Media Posts
Industries
Video Animation
Date
June 2018 - December 2018
Problem Statement
Our pivotal challenge involved crafting UI designs that packed a powerful punch, effectively conveying the value proposition to potential buyers of Viddyoze services.
By using Hotjar we could analyze the users behaviour on our landing pages. We realized our clients had a very short attention spam and very few were reaching the bottom of our pages. We decided to make out langing pages shorter and more engaging by adding videos instead of graphics and a lot of text based content.
My Impact
I played an integral role in crafting persuasive Landing Pages and Sales Pages, strategically showcasing the prowess of their online video animation software contributing to a 20% increase in conversion rates and driving a 25% growth in user acquisition.
Created comprehensive wireframes and user flows for the app's new version, resulting in a 15% improvement in user navigation and a 10% increase in overall user satisfaction.
Conclusion
Developed visually compelling assets for social media campaigns on Facebook and Instagram, leading to a 30% rise in engagement and a 20% increase in click-through rates. Produced a variety of branded materials, including business cards and internal documents, maintaining a consistent brand identity and reinforcing brand recognition both internally and externally.
